Sundeep brings more than two decades of experience in digital marketing and customer journey management products. His leadership is a key driver of Adobe’s ascendance as a market leader in Customer Experience Management (CXM). One undisclosed MLB team is already planning to send customized push notifications to users in the team app when they arrive at the stadium, offering seat location data, upgrades and food and beverage ordering options. Through the team apps, MLB clubs can also send digital content, individualized emails and merchandise options based on a fan’s personalized interests and pattern of attending games.As Vice President of Experience Platform, Real-time Customer Data Platform and Customer Journey products, Sundeep leads a critical portion of Adobe’s Digital Experience (DX) product strategy organization focused on powering digital businesses across both B2B and B2C for companies of every size. Scenarios include activations where a franchise could send a fan a customized ticket purchase offer with a unique combination of game, seat location and price based on a variety of fan data points such as favorite team and number of games attended. Announced today at Adobe Summit, its digital experience conference, MLB will deploy cloud activations such as the Adobe Real-Time Customer Data Platform, which allows all 30 franchises to compile deep segmentations on the consumer while creating targeted offers and notifications.Īs part of the partnership, teams can trial VIP-style treatment with fans that includes bringing concessions directly to their seats.

MLB is integrating Adobe Experience Cloud into team apps leaguewide to personalize the in-venue experience for fans during the upcoming 2023 season and beyond.

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